New AR Experiences Rollout While AI Continues to Be Integrated into New Areas
Emerging Tech Roundup — June 25
The Quantious team’s top picks for timely trending news in the tech world.
This week in tech: Facebook Launches Live Audio Rooms, enhances their Shops app and files a patent for an AR Hat, Apple Launches an AR Experience within Apple Pay, DeepMind intends to use AI to cure neglected diseases, YouTube’s TV viewership increases sharply, and IBM conducts research on bias within advertising.
Facebook Officially Launches Live Audio Rooms and Podcasts in the US
(Tech Crunch, June 21)
Facebook is debuting their podcast feature within the app and as of this week, all users within the U.S. will be able to listen. The app will allow for up to 50 speakers and unlimited listeners. There are also unique, added features to Facebook’s podcast sector such as nonprofit/fundraiser integrations which allow for convenient donations throughout conversations.
Apple Launches Two AR Experiences to Advertise Apple Pay Express Transit
(9to5Mac, June 21)
When using Apple Pay Express Transit, users can immerse themself in a virtual reality experience in which they see the same views they would when traveling from Brooklyn to Manhattan, including the NYC skyline. Apple has also released a Snapchat lens that allows users based in New York City to take a VR ride on the subway. The virtual experience features various landmarks including the Kings Theater, the Sea Glass Carousel, and the Great Hall at the NYC Hall of Science.
Facebook Introduces a New Way to Shop Using Visual Discovery Tools
(Facebook Newsroom, June 22)
Facebook has plans to enhance the Shops app over the next few months. New features include Whatsapp and Marketplace integrations, a hyper-customized shopping experiences using ads, virtual try-on capabilities, and more. The most anticipated new feature is Facebook’s upcoming visual search, powered by AI. Users will be able to conduct a Shops search straight from a photo within the app and eventually, will be able to conduct searches from their own photos taken on their camera.
Facebook Files a Patent for an AR Hat
(Social Media Today, June 22)
Facebook has not yet disclosed the development of an AR Hat, but has filed a patent for it. The display is expected to be connected to the brim of the hat to allow for added comfort and extra room for additional sensors. This approach will enhance the experience as users won’t have to suffer the pressure of the headset on their ears and nose, which is currently a standing issue with VR headsets and glasses.
DeepMind Wants to Use its AI to Cure Neglected Diseases
(Wired, June 23)
DeepMind is partnering with Drugs for Neglected Diseases initiation (DNDi) with plans to use AI algorithms to identify protein structures and with the information, design additional drug candidates for clinical trials. Researchers are hoping to expand knowledge on the complex topic of protein structure prediction, accelerate the uncovering of that knowledge, and extend accessibility of the newfound knowledge and tech to lower-income areas.
YouTube Sees Fast-Growing TV Viewership
(eMarketer, June 24)
The percentage of US ad impressions on YouTube has increased in the last two years from 12% to 40%. As the impression rate grows on TV screens, YouTube becomes more of a competitor to TV advertisers. Although this percentage may have been driven up by the increased usage of TVs during the pandemic, it is still expected to grow at a rapid pace as TV viewership decreases.
IBM Watson Ad. to Conduct Research on Mitigating Bias within Advertising
(Martech Series, June 24)
IBM Watson Advertising is planning to conduct research with expectations to identify and analyze the factors contributing to unwanted bias in advertising. IBM will first use their AI to analyze past instances of targeting within campaigns and determine whether or not bias was present. Once they identify cases in which bias was present, they will take the next steps to figure out if AI can be used to mitigate the bias, which will help advertisers gain exposure to a larger, unbiased audience.